More is Better!?!?!

When this story showed up in my email, I thought, "someone's got a lot of free time and money to spend."

The results of the study is a no-brainer. The more someone is exposed to your advertising, the more likely they will remember it. Using different forms of media with the same message for your product or service in order to reach an individual consumer makes sense. We don't need to spend money on this type of research.

But someone did and I'll post the article in a moment, but first this consideration:

Getting someone to notice you and your ads is not the same as getting someone to spend the money on your product or service. Don't confuse the two. You need exposure, yes, but you also need a good ad that motivates people to action.

Multi-Platform Ads Sell More Product Adweek Compared to ads on only one platform, advertising on multiple platforms results in a higher percentage of consumers who purchase the product or service being advertised, according to new research by Integrated Media Measurement. Running ads more frequently also helps sales. Amanda Welsh, research chief at IMMI, says, "This shows ads on multiple platforms get consumers to engage in the target behavior," of buying things, which is "more important than reach." Consumers exposed to television ads for five movies had an average conversion rate of 5.52%, while consumers exposed to ads on TV and at least one other platform had an average conversion rate of 13.52%, per the research. That's an increase of 245%. - Read the whole story...

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