Once you start a blog, it is important to post regularly.
So what is regularly?
Depends.
Depends on your availability to write, to have something to say, to share.
If your blog is strictly personal, like a journal, then you have more flexability.
But if your blog is an extension of your business, then it is also a part of your marketing.
Take a look at this from MarketingProfs.com:
Time For Your Blog's Checkup
The Company Blog Checkup—an interesting series at Mack Collier's Viral Garden blog—takes an objective look at various corporate blogs, highlighting the pros and outlining the cons. Each edition is packed with info you can use to make your blog better, and the newest post sets its sights on Wal-Mart's Check Out blog. Here's an overview of the major areas Collier addresses: The Po!nt: Even the world's biggest company has a blog that can use improvement. "I think a more active posting schedule and more interaction with readers via comments could turn this blog into an exceptional example of company blogging," says Collier. What do you think he would say about your blog? Source: The Viral Garden. Click here for the post.
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