Friday, May 23, 2008

Yahoo! Money on the Web


There have been discussions as to what is Yahoo!?

Having lost the battle of being a search engine, Yahoo! is looking to subcontract search through Google, like others do including AOL.

Yahoo! does have the lead in other categories of web activity such as the source for Financial Info as the following report shows:

Yahoo! Finance Tops Financial News Destinations

Top 10 Online Financial News and Information Destinations
(Week ending April 27, 2008 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! Finance

10,824

7.61

MSN Money

7,272

5.11

AOL Money & Finance

6,348

4.46

CNNMoney

3,820

2.69

Wall Street Journal Digital

3,736

2.63

Reuters

3,126

2.2

Forbes.com

2,316

1.63

Bloomberg.com

1,595

1.12

TheStreet.com

1,488

1.05

Motley Fool

1,368

0.96

Source: Nielsen Online, NetView

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