There is a universal truth regarding advertising. People hate Bad Advertising, just like People hate Pushy, Obnoxious Salespeople.
Connect with folks in a way they want to be talked to, and they'll listen.
Nighttime television is declining. Even American Idol, which has some of the best performers in a couple of years has lower ratings. The Internet is taking tv viewers and converting them to social media users.
Here's a commentary from MediaPost that addresses these issues:
| Outside In: Attention Must Be Paid |
| by Jahna Lindsay-Jones |
 It's 9:00 p.m. - do you know where the eyeballs are? If you said watching prime time, there is a very good chance you would be wrong. Recent statistics show that people are now spending as much, if not more, time online as they are in front of the television. Yet the Internet continues to be a neglected medium when it comes to brand marketing. Over and over again, brands are failing to engage consumers. In spite of the beautiful tools and platforms for creativity that technology and new media offer, most brands struggle to deliver truly groundbreaking and compelling work.
Let's face it: When it comes to media engagement, consumers are angst-ridden and noncommittal. It is a problem that we discuss and theorize about on a daily basis. How do we get the attention of such an ornery bunch and keep it long enough to engage, entertain and provide a unique brand experience? The market is challenging us to find ways to connect with consumers online, yet, invariably, online advertising looks like a wasteland of bad billboards on a rural highway. What are we doing wrong? There are a host of issues. Online advertising is all about making a powerful first impression and creating an entry point into our brand experience. However, far too many online ads contain mixed messages in the ad units, are inconsistent with other brand messages and are absolutely intrusive to the user experience. Instead of making a good first impression, these ads are actually pushing people away. Click here to read more |
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