Now, this makes sense to me. As more and more of us are doing our reading via the internet, we are going to familiar sources, websites that already have a brand name and thus crediability.
There is a particular genre that fits this web model and that is magazines. Read more from MediaPost:
| 1Q Web Audiences Up Impressive 11.9% Consumer magazines attracted an average 70.7 million unique visitors per month in the first three months of 2008, according to the Magazine Publishers of America, which cited data from Nielsen Online covering 337 consumer magazines with an online presence. That represents an 11.9% increase over the total number of unique visitors (63.2 million) in the first quarter of 2007.
Overall, magazine Web sites now reach roughly 43.4% of the total American online population, which is pegged at about 163 million--up from 40.2% in 2007. Their reach represents about 23.5% of the total U.S. population of 300 million. The increase for magazine Web sites is more than triple the growth rate of the overall U.S. Internet population, which grew 3.7% over the same period. Magazine Web site visitors accumulated an average of 497.3 million sessions per month in the first three months of 2008, up 16.3% from the figure for the same period last year. Time spent averaged 2.3 billion minutes per month, up 16.7% from last year. The audience reach figures put magazine Web sites slightly ahead of newspaper counterparts. According to a similar analysis of Nielsen Online data, newspaper Web sites drew an average of 66.4 million unique visitors in the first quarter of 2008, representing about 40.7% of the U.S. Internet population. |
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