Over the years, I've had clients say to me that they "never" listen to the radio anymore.
Upon digging, I discovered that they did, it just was so ingrained in their lives, they forgot!
For example, when you are in your car, odds are that you are listening to the radio on the way to your destination.
Also over the years, there have been lots of technological advances that soothsayers predict will kill off traditional radio stations.
These include, 8-track tape players (gone); cassette decks, (nearly gone); satellite radio services (still represents less than 1% of all radio listening); MP3 players & CD's (see below).
When MTV started out, radio folks were nervous that consumers would now want to sit and watch the music. Instead music radio listenership continued to grow, because the music videos actually helped promote the music and expose more people to what was available.
Traditional Broadcast Radio has always taken a beating as the poor step child of other media, but in reality, it is deserving much more respect for the power it commands.
Check out this report from Mediapost:
| Music King: Listeners Prefer Radio To MP3s, CDs |
| by Erik Sass, Tuesday, May 20, 2008 9:10 AM ET |
| Radio is still more popular than MP3 players and CDs among American consumers, according to a survey by Sonoro, a German audio electronics manufacturer. Sonoro's face-to-face survey of 560 respondents in January found that in total, they spent about 16,800 hours a week listening to some form of audio entertainment. Of those studied, 39% of the time was devoted to FM radio, 23% to MP3 players and iPods and 18% to CDs. When AM and Internet radio are included with FM, radio listening time increases to 57% of the total. While Sonoro clearly has a stake in these findings as an audio electronics manufacturer, that doesn't necessarily mean it has a bias toward one kind of listening over another. Its new product--cubo, introduced at the 2008 International Consumer Electronics Show in 2008--is compatible with radio, Internet and personal MP3 players. Although Sonoro did not release specific figures for Internet listening, in 2008 an annual study by Arbitron and Edison Media Research called the Infinite Dial found that about 54 million Americans, or 21% of the population, reported listening to Internet radio in the month preceding the survey. That survey of 1,857 people also found that almost half (46%, or about 118 million people) had listened to radio at least once, and 13%, or about 33 million people had listened in the last week. |
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