Wednesday, February 27, 2008

Redefining the definition of "TV Show"


One of the themes to my writing and selecting the writings of others is the changes in technology, specifically the internet and related devices and how we in the marketing and advertising world adapt to the way consumers use them.

I believe the television writers strike accelerated the growth of the new media, which interestingly was the reason they were on strike.

I came across this commentary this week, "....ABC is making its programs available to more media distributors, as long as the parties would disable the ability to fast-forward through commercials...." (READ MORE)

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