Even More tips on Marketing during a Recession

Monday I shared with you information from Big Research here, and here.

And I also wrote about how to recognize the opportunity that is unfolding.

Locally, an article appeared in our afternoon newspaper with ideas from our Better Business Bureau.

Now here's a link to the Marketing Sherpa Blog that has even more tips:

For marketing-lead companies, a recession can be seen as a golden opportunity. Your competitors are slashing their budgets, pulling back on brand marketing in particular. At the same time, ad costs are dropping. Media companies, used to the fat of good times, slash prices and extend special offers to keep their bookings stable. It's the perfect time to build market share at lower cost. When the economy comes out of its funk, your bigger slice of the market pie grows more profitable daily.
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