Monday, February 25, 2008

Numbers? I've got numbers for you...

Each week the folks at EPM send out 5 random Facts:



Volume 3 Issue 8 - February 25, 2008

1.

The majority of Americans over age 50 (69%) don't miss outmoded technology such as eight track players and Walkmans, while 22% miss their record players (the most commonly missed technology), according to Eons.

2.

54% of people who watch online videos recall seeing an ad during the video, and 51% say they stop watching the video when they come across an ad, reports Burst Media.


EPM Datafile Info:
Publisher: Ira Mayer imayer@epmcom.com

The EPM Datafile is an EPM Communications, Inc. service.
(c)Copyright 2008 EPM Communications, Inc. http://www.epmcom.com

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3.

People are 84% more likely to recall a "vanity" 1-800 phone number (such as 1-800-FLOWERS) than a numeric 1-800 number in visual advertisements, and they're nine times as likely to remember vanity phone numbers than numeric phone numbers in radio ads, says 800response.

4.

67% of Baby Boomers worry they could run out of money during their lifetime, according to a Zogby survey for KeyBank.

5.

80% of workers say perceptions of their employers are affected by the condition of the building in which they work, and a third have either accepted or left a position based on the building's condition or the amenities offered, reports Blumburg Capital Partners.

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