This one is from Laura Ries. Here's a snip:
"...The closing of Starbucks was national news. Celebrities who normally get out of bed around 2 pm were scrambling for their 4 pm “morning” cup of joe. The few bucks Starbucks lost in sales that afternoon was more than compensated by the massive PR coverage. It sent a message to consumers, investors, and most importantly, employees that Schultz was back and that Starbucks the king of coffee would defend its coffee crown with tenacity...." (READ MORE)
Friday, February 29, 2008
Another Starbucks comentary
Posted by ScLoHo (Scott Howard)
Labels: branding, coffee, marketing, public relations
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