I'm not sure if it is concern over our own personal finances, or if we are simply being influenced by the news media, either way it doesn't really matter, because American's are becoming more conservative with our spending. Here's what to expect as you plan your marketing:
Lynn Franco, director of The Conference Board Consumer Research Center states, "Negative news tends to impact consumers' expectations." But the steady downtrend in the index, she says, "is more than just the impact of news."
When confidence falls, "the first thing that goes is discretionary spending, and that can mean dining out, going to the movies, and it can also mean shopping. Plus, retailers also have more competition for that spending, in the form of higher prices at the pump and for food." (READ MORE)
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