On Line, Off Line, A Peek into the Future that is here now.

First of all, a tip of the Hat to Anthony Juliano and his continued postings on SoundBite Back. Anthony alerted me to a Seth Godin Seminar and then started a conversation about some of the points that were presented in the seminar. Go ahead and read it, including the comments and add your own too. I also have come across a couple of stories that echo and add substance to my comments as to where the internet is gaining and where they are taking from. Both of these stories are from MediaPost:

Record Audiences For Newspapers Online by Erik Sass, Friday, Jan 25, 2008 7:30 AM ET WHILE THEIR PRINT EDITIONS CONTINUED to slide, newspapers enjoyed an online audience boom in 2007, according to the Newspaper Association of America, which says the total unique audience for newspaper Web sites increased 9% in the fourth quarter to an average 62.8 million per month, compared to the same period in 2006. The figure from October, when 63.2 million people visited a newspaper Web site, is an all-time record. Furthermore, the statistics, compiled by Nielsen Online, show that 39% of all active Web users visited newspaper Web sites during the fourth quarter, for an average 44 minutes per month--a slight increase over last year's fourth-quarter average of 43 minutes, but substantially higher than the 36 minutes in 2004. In the most recent quarter, the visitors yielded over 3 billion impressions--up 7.3% from the fourth quarter of 2006. This good news from newspaper Web sites is tempered, however, by the slowing of online revenue growth over the last year. While fourth-quarter totals are not yet available, during the first three quarters of 2007, online revenues totaled about $2.32 billion--a roughly 20% increase over the same period in 2006. That number is a smaller increase than 2005-2006 in both dollar and percentage terms, when online revenues grew an average 31%.

And:

News Brief TV Viewers Migrating To Web Friday, Jan 25, 2008 7:30 AM ET THE STRIKE IS CHANGING HOW some people watch TV. In short, they aren't. A new research study from MindShare reports that of 1,000 adults surveyed in an online poll Jan. 11-14, almost half are spending more time online, due to the strike. More than 60% of viewers said their favorite shows were now in repeat mode. Tata Sato, director of consumer insights at MindShare, says close to half of those polled are "frustrated" that their favorite shows are affected, they still want the writers to get "a fair deal."

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