The ideal consumer.....

Reports are pointing to the 45 to 65 American woman as the ones to reach. I have two radio stations that do an excellent job of doing that. If we can only get the business owners and marketing professionals to read and believe stories like this that came in my email last week:


Behind The Wheel
by Courtney Humistion
Women are on the verge, so to speak. Females between the age of 45 and 64 are the largest demographic in the United States. That's right: There are more middle-age women in this country than anyone else. Nearly 40 million, in fact. And if you think that all they do is shuttle their kids and grandkids around in silver SUVs all day, you would be mistaken (although they do this as well). - Read the whole story...

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