Creating good P.R.

There are a number of elements required to create good P.R.

1. Do something GOOD
2. Let people know about it
3. Repeat.

Local radio station WAJI, (not part of the broadcasting company I am affiliated with) has done it again.

And the word is spreading nationwide. A tip of the hat to Barb Richards, Candy Wendling, and Mac along with the fine folks at Sweetwater Sound including Chuck Surack for a job well done, twice!

The following came in my email today from the Radio Advertising Bureau, which is THE organization that radio stations nationwide rely on for research, tips, trends and tips. Read it for yourself...

Sweetwater CD Raises Funds For Children's Hospital.

Sweetwater, the fourth-largest music instrument and pro audio retailer in the world, according to Music Trades magazine, and Fort Wayne radio station Majic 95.1, have combined forces to issue Majic Miracle Music, Volume II, a compilation CD of new recordings by nationally known recording artists.

Volume I of Majic Miracle Music has raised more than $8,500 to benefit Riley Hospital for Children in Indianapolis, Indiana.

Sweetwater donated all recording studio time, disc replication, and marketing services, so that the entire $10 purchase price would go to the children's hospital. Volume I is available at local book stores and online at: http://www.sweetwater.com/feature/majic_miracle/

Nationally recognized artists, including Gin Blossoms, Jars of Clay, Smash Mouth, Nick Lachey, Landon Pigg, Josh Kelley, Ryan Cabrera, Anna Nalick, Michael Tolcher, Teddy Geiger, and comedian Heywood Banks, appeared on the first volume with new, acoustic versions of their popular hits. Six of the songs were recorded at Sweetwater Productions, the region's premier recording studio. The others are acoustic recordings donated by the artists.

The CD artwork features 4-year old Aleigha Sweet, a Riley patient from Fort Wayne who experienced a true miracle, undergoing successful cancer surgery to remove a lung tumor. Since then, she has been in complete remission and her prognosis is very positive.

"Doing a charity CD has been a goal of Majic's for a long time! Now, with the help of Sweetwater and some very generous musicians and cooperative record labels, that goal has been reached!" said Majic Program Director, Barb Richards. "By purchasing the CD, people are purchasing a miracle, because all dollars raised go directly to our state's only non-profit children's hospital, Riley Hospital for Children. How great is that?"

The $8,500 in proceeds was also used as matching funds for Majic's annual Riley Radiothon, which raised more than $162,000 this year.

Majic Miracle Music is a project of "Sweetwater Studio 95," a partnership launched last summer by Sweetwater Sound and Majic 95.1, for the recording of live, acoustic versions of songs by bands and artists visiting Fort Wayne. These recordings, along with extended interviews, are broadcast on Majic on regular rotation. Sweetwater's recording of Landon Pigg's "Can't Let Go" was also distributed via MP3 to radio stations throughout the country for broadcast.

Volume Two of Majic Miracle Music was issued in November, and includes REO Speedwagon, Daughtry, Sara Bareilles, Jon McLaughlin, Ben Jellen, Michael W. Smith, the Virgin Millionaires, and others.

"We're delighted to be a partner in supporting a wonderful organization like Riley Hospital for Children, and to be able to contribute by doing what we do best," said Sweetwater President and Founder, Chuck Surack. "We hope that everyone will show their support by purchasing the Majic Miracle Music CDs for themselves, and as gifts for friends and family."
Source: The Music Trades, 01/01/08

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