Wayne Ens is a radio sales trainer, consultant and a Canadian! A few years ago he came to town and did a presentation on Top of Mind Awareness to over 400 business owners. Wayne is an author, ( I have his book), and sends out a newsletter. Here's his latest:
Morning Head
Have you ever heard the expression “Things will look better in the morning?”
It’s not just an expression, it’s true!
God sent us this wonderful thing called sleep that erases all of the unimportant crap that our brains absorb during the day.
If you want to sell more 52-week business, make your presentations when
‘Things look better’ to your clients.
According to our records, 75-80% of all major media sales are made between 8 AM and 11:15 AM.
It appears that by the time afternoon roles around, busy decision-makers have had staff problems to deal with, their show rooms are busy, and their brains are full…too full to consider exciting new ideas or directions with an open mind.
Educators have also proven that the human mind captures and retains new concepts better in the light of a new day than during a late afternoon seminar.
Want to make more major sales?
Then make sure your weekly planner is packed full with face-to-face pro-active presentations every morning. Do the stuff that makes you “busy”, although not necessarily productive, later each day.
P.S. Want to make an important uninterrupted presentation in the morning? Try scheduling an off-premise breakfast meeting.
Wayne Ens
ENSMedia Inc.
705.484.9993
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