In my email this week was a write up on Labov & Beyonds website. This is from Adrants:
Earnest Firm Goes Sherpa: 'We Are So Not an Agency'
LaBov & Beyond is this delicious mesh of old-fogeyness and "I swear I'm cool, I swear!"-ness.
When we last covered them, they were trying to generate creativity with a whiteboard website. This time around, they're spreading word that LaBov & Beyond isn't an agency at all. Latest positioning statement: "LaBov, the Un-Agency Agency."
Wondering what LaBov & Beyond is? We're not sure, but we bet it involves a lot of super-expressive words that don't actually say anything. See PDF.
But hey, we're into their earnestness. LaBov vibes like a dependable bunch, even if not flawlessly hip.
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