You can look at this story from several different angles:
- Writers Strike (Here's why the writers want a better deal.)
- Television Networks find new ways to find viewers.
- Another reason to visit Jiffy Lube or Borders.
Take your pick! From my email:
Ripple Effect: CBS Extends Reach Of 'Outernet' From Borders To Jiffy Lube
by Joe Mandese and Erik Sass
CBS Thursday unveiled a major expansion of its digital out-of-home video unit, CBS Outernet, striking a deal with local community video operator Ripple that will extend its reach in an array of retail locations from Borders book stores to Jack-in-the-Box restaurants, and even Jiffy Lube auto service centers. The deal comes a day after rival NBC unveiled a major out-of-home video initiative (MediaDailyNews Jan. 16 & 17), and comes as major media companies are turning their eyes to the fast-growing out-of-home video marketplace, which in many ways is akin to the rapid growth of online video. - Read the whole story... Sphere: Related Content
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