Pat Mcgraw has some answers:
Posted: 03 Dec 2010 06:00 AM PST
The list broker immediately began talking about email lists, so I had to ask about direct mail.
“You know, most of my clients aren’t doing direct mail anymore,” replied the list broker.
“They have found out that direct mail doesn’t work – it’s email that’s delivering the results they need.”
Now, I have been a direct marketer for 3 decades and I have heard about the ‘Death of Direct Mail’ from too many over the years. And typically the reason for the poor performance can be traced back to direct mail 101 – the list, the message, the offer, the timing…
So, if you’re one of those folks that isn’t happy with the results of your direct mail, here are a couple of resources that might be of value.
If you are looking for some great blogs that offer incredibly valuable tips and practical recommendations, check out Direct Creative Blog.
And if you’re one of those that believe that more email means better results, check out this post and this post.
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