Wednesday, December 15, 2010

Wednesday Night Marketing News from Mediapost

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by Aaron Baar
To promote its reboot/sequel "Tron: Legacy," Disney is proclaiming "The Game Has Changed." In touting its new, high-priced electric razor, the SensoTouch3D, Philips Norelco believes the same thing. And while a connection between a high-tech, special effects-filled film and an electric razor may seem thin to the outsider, it nevertheless led to a movie tie-in. ...Read the whole story >>
by Sarah Mahoney
Whole Foods Market says it is offering free shipping on its holiday gift boxes to soldiers deployed overseas. Sears--already a big military supporter through its Heroes at Home program--recently launched a "Baking for the Troops" program to send cookies to military personnel. And longtime supporters --like Pitney Bowes, with the Holiday Mail for Heroes it sponsors through the American Red Cross -- are ratcheting up their efforts. ...Read the whole story >>
by Karlene Lukovitz
With consumers more concerned than ever about sugar and calorie consumption, leading beverage marketers' quest for the perfect, natural low- or no-calorie sweetener continues. The latest news: PepsiCo is "very, very close" to launching a lineup of products that will represent a taste breakthrough, chairman and CEO Indra Nooyi revealed during a Beverage Digest conference on Dec. 13. ...Read the whole story >>
Packaged Goods
by Aaron Baar
"Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and social media conversations regarding upset stomach," says Nathan Fox, brand manager. "This allows us to execute a tongue-in-cheek strategy." ...Read the whole story >>
Financial Services
by Tanya Irwin
The goal of the videos is to show how the Milwaukee-based company can help provide financial security over a lifetime, no matter what the circumstances. The videos are part of the insurance company's "A Foundation for Life" campaign, which broke in August with TV, print and online and was created by Minneapolis-based Olson. ...Read the whole story >>
by Karl Greenberg
Chrysler hasn't had a top-to-bottom redesign of the Chrysler 300 sedan since the vehicle was re-introduced in 2004. The slightly retro sedan was huge when it came out, and it made then-rising designer Ralph Gilles a star. The brand new 300 will be for the 2012 model year, meaning it rolls into showrooms later next year. But guess what. You can see it now. Parts of it, anyway. ...Read the whole story >>
by Karl Greenberg
High-end kitchen major appliances brand Thermador has a tough job in this economy: even wealthy people are reticent to spend big on trophy stoves. Thermador is hoping to keep the fires burning with the largest campaign in its history. The effort, "Real Innovations for Real Cooks" launching next month, centers on a product-demonstration, cooking-show-style Web experience at ...Read the whole story >>

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