Monday, December 13, 2010

Monday Night Marketing News from Mediapost

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by Karlene Lukovitz
The last few days have seen media reports of two incidents involving QSR employees lashing back at customers -- actually, one an alleged instance of a McDonald's employee having spit at a customer, and the other an undeniable case of a Hastings, Neb., Pizza Hut employee having inserted the message "Careful this gal is a bitch" in a computer-printed receipt, which caused the customer to threaten a lawsuit. ...Read the whole story >>
by Karl Greenberg
Craig Bierley, head of advertising and promotions for Buick and GMC, who was at the Wired store in New York for a Buick event on Dec. 8, said the company has been putting focus on experiential efforts as well as digital and social-media programs to promote Regal. The car at the Wired space uses an iPod Touch as a virtual driving experience. ...Read the whole story >>
Financial Services
by Tanya Irwin
Jackson Hewitt knows that taxes are the last thing on most people's minds at this time of year. So the tax preparer is offering a discount shopping option on its new personalized tax site. The online Discount Shopping Network offers cash back rewards from more than 800 online merchants, including Kmart, Sears, Staples, Best Buy and Target. ...Read the whole story >>
by Karl Greenberg
Jeremy Anwyl,'s CEO, said the simple page won out. "We like the model of a simpler site, and it seems to be the new design ethos out there. Elegance is about figuring out what to take out, not what to put in." While the old site had an old-school newspaper-circular feel and function, the new site has only three major boxes on the splash page. ...Read the whole story >>
by Aaron Baar
People are still waiting out the best deals for the holiday season, and are evenly divided as to whether they believe those deals will be found online or in brick-and-mortar retail stores. According to StrategyOne's Annual Shopping Index, 65% are in no hurry to buy gifts and are still waiting for better deals, sales and promotions before they do a significant amount of shopping. ...Read the whole story >>
by David Goetzl
Kraft is launching an eBook to back its Philadelphia cream cheese, another initiative that would have people paying for digital marketing material. The eBook, with a recipe compilation for options with the famed brand, costs $10 on Amazon and the Apple AppStore. ...Read the whole story >>

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