Friday, December 17, 2010

Friday Night Marketing News from Mediapost

Click & read, unless you're drunk on egg nog. Then do it later.

by Karl Greenberg
The new site ditches short-stay functionality like ticket sales and seating (that will remain on the old site) and focuses on content and conversation. Indeed, is intended less as a traditional team site than a social media hub. It has content like videos of players and photo galleries, but its central feature is real-time Twitter and Facebook feeds from players, staff and fans. ...Read the whole story >>
by Sarah Mahoney
Lands' End says its research has found that 49% of people consider themselves to be procrastinators, and 88% still had gifts to purchase this holiday season. More than half will wait until just a few days before Christmas to purchase their last gift. And 20% love that 11th hour adrenaline, and say they will buy presents on Christmas Eve and even Christmas Day. ...Read the whole story >>
by Tanya Irwin
The Miami-based company is the official confetti sponsor of the 2011 celebration, which is expected to attract more than a million celebrants. Carnival will also engage the crowd through billboard advertisements and a text-to-win cruise giveaway. The cruise line is promoting the sponsorship on Twitter, Facebook and Flickr. ...Read the whole story >>
by Aaron Baar
GoPro, which makes a wearable HD camera used by sports enthusiasts to document their escapades, is launching a national television campaign shot entirely by users of its HD Hero cameras. The spots -- there are 16 in all -- show people using the cameras for a wide variety of sports ranging from skiing and snowboarding to surfing and race car driving. ...Read the whole story >>
by Karlene Lukovitz
Adults 50+ account for 44% of all visits made to family restaurants and steakhouses -- up from 39% in 2000, according to GfK MRI Spring 2010. AARP members visit family restaurants and steakhouses, on average, six times per month, and are 60% more likely than non-members age 50+ to eat at family restaurants and steakhouses at least once a week, according to the association's data. ...Read the whole story >>
by Karl Greenberg
Accenture says more than 25% of luxury buyers will shop for luxury gifts online, with younger customers showing the greatest desire to shop online. Mass retailers (16%) and discount stores (10%) were the next-most-popular shopping destinations, followed by specialty stores (4%), and luxury brand stores (3%) rounded out the bottom of the list. ...Read the whole story >>

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