Tuesday, December 14, 2010

Tuesday Night Marketing News from Mediapost

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by Sarah Mahoney
"What's really alarming is that lower-income households are even less likely to have a spending plan," Greg McBride, senior financial analyst at Bankrate tells Marketing Daily. "It's also worrisome in that it isn't a surprise -- people know December is coming, but still don't make a budget." ...Read the whole story >>
by Karlene Lukovitz
Continued high employment suppressed overall restaurant industry traffic recovery in the third quarter, with traffic showing a 1% decline, according to NPD Group. However, there were positive signs during the quarter, and the researcher expects traffic to grow by 1% in both Q4 2010 and first quarter 2011. ...Read the whole story >>
by Tanya Irwin
Ikea launched the contest as part of the company's "Life Improvement Project," an initiative designed to educate, inspire and empower people to improve their lives at home, as well as the lives of others in their community, says Christine Scoma Whitehawk, communications manager, Ikea North American Services, LLC. ...Read the whole story >>
by Karl Greenberg
The luxury brand will race its V-Series performance sports cars in the Sports Car Club of America (SCCA) World Challenge GT Series. The program returns Cadillac to the arena after a three-year absence. The company will compete in the upcoming SCCA World Challenge GT Class with the CTS-V Coupe. ...Read the whole story >>
by Karl Greenberg
Toyota has had to ask for vehicles back en masse for minor fixes in recent weeks, the latest coming Monday for brake light switch brackets on its Sienna minivans. But that hasn't killed people's ardor for the brand. The automaker has taken the top spot in as the most-considered auto brand among new-car shoppers in Kelley Blue Book's Market Intelligence Brand Watch study. ...Read the whole story >>

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