Thursday, December 16, 2010

Thursday Night Marketing News from Mediapost

Click & Read:

by Karlene Lukovitz
The suit, which asks for class-action status, was filed Dec. 15 in California Superior Court in San Francisco on behalf of Monet Parham, a mother of two residing in Sacramento. The action is bound to raise the already high level of public debate about food marketing to children in the context of nutrition and obesity issues. ...Read the whole story >>
by Karl Greenberg
Lexus is, for the first time, talking to consumers about a new vehicle within the realm of Microsoft's Xbox gaming platform. The luxury division of Toyota Motor is going after a new customer for Lexus by promoting the new car, a dedicated luxury marque called Lexus CT 200h, through a partnership and integration in Xbox 360 system and the "Halo:Reach" game. ...Read the whole story >>
by Aaron Baar
"At Global Research, the mission of our scientists and engineers is to redefine what's possible," company representative Todd Alhart tells Marketing Daily. "GE is a technology company. We have a compelling technology story to tell, which we do in many different ways." ...Read the whole story >>
Financial Services
by Tanya Irwin
State Farm is continuing its quest to connect with younger consumers with the sponsorship of a popular social game on Facebook. The Bloomington, Ill.-based insurance company is launching a six-month ad campaign within the game Car Town that includes branded missions, virtual item giveaways and new State Farm-branded promotions that let players earn bonuses of virtual currency. ...Read the whole story >>
by Karlene Lukovitz
Among the ads cited as deceptive by the FTC were Activia's TV ads featuring actress Jamie Lee Curtis that say Activia is "clinically proven to help regulate your digestive system in two weeks, and a DanActive TV ad showing a sick-looking boy perking up after drinking the yogurt and that states that DanActive is "clinically proven to help strengthen your body's defenses." ...Read the whole story >>
by Sarah Mahoney
With stores already offering big sales on some of the season's hottest items, shoppers are biting. But a new survey from the National Retail Federation reports that the average consumer has only crossed off 49.5% of her list. (That's up a bit from last year, when the average person had only finished 46.7% of holiday shopping.) As a result, the Washington, D.C.-based trade group expects retailers to crank up the price cuts in the season's final few weeks.< ...Read the whole story >>
by Karl Greenberg
But the next best thing, says Kerri Wise, are vehicles blessed (or cursed, based on one's perspective) with a polarizing style. Think Nissan Cube, PT Cruiser, Ford Flex, Dodge Charger, or even BMW's Chris Bangle-designed E65 7-Series saloon from 2002. "It's love it or hate it; they are both avoided and loved because of styling. They create buzz and move up the consideration lists." ...Read the whole story >>
by Wayne Friedman
Marketing executive Karen Sortito, 49, who came to prominence for her ground-breaking, multimillion-dollar product marketing deals for a number of James Bond movies in the 1990s, died Monday of cancer in New York. ...Read the whole story >>

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