from my email to your eyeballs:
Entertainment
by Aaron Baar EA Sports will not have a presence during television coverage of the Masters tournament. Instead, the company will rely more on online strategies, such as tapping into its sizable registered-gamer database, and using search marketing and social media (including Facebook Connect for virtual golfers to tout their scores). ...Read the whole story >>
Entertainment
by Karl Greenberg
Ads will run on Six Flags media across its theme parks, including Six Flags TV, Jumbotrons, SixFlags.com and menu board TV. The partnership includes ride domination in five parks, where certain rides, principally roller coasters, will be "wrapped" in "Karate Kid"-themed branding. ...Read the whole story >>
Retail
by Sarah Mahoney "The goal of the campaign is to change consumer behavior and get them thinking about Ace for everything for their home," Christopher Boniface, a spokesman for the company, tells Marketing Daily. "These ads will remind these shoppers how Ace is different from those big box stores, and what we can offer instead." ...Read the whole story >>
Financial Services
by Tanya Irwin
Social media and PR are being used to promote the tour, says Todd Lieman, founder and co-president of Skadaddle Media, which created the campaign. "Last year we discovered that the moments and the tour resonate well in the social media space with bloggers, Twitter and Facebook, and we received millions of impressions as a result." ...Read the whole story >>
Research
by Karl Greenberg "We believe that this new black, urban mindset is about harnessing social capital," says Alloy Access' Andre Pinard. "It's the notion that social currency relates to the size of your network." He said the symbolic battle between 50 Cent and Kanye West shows how "black and male" has changed. "The person who walked away as victor was Kanye, not 50 Cent, as one might have expected." ...Read the whole story >>
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