Click and Read, you know the drill:
Restaurants
by Aaron Baar "We're using some of the marketing equities we've developed to show we're on the breakfast game," says Subway's Tony Pace. "We're confident in our abilities to get the word out. The next step is to get them through the door." To that end, the company will be running heavy promotions for trial, mostly touting the theme of customization rather than price. ...Read the whole story >>
Retail
by Sarah Mahoney
In a poll of 800 supermarket shoppers, conducted by GfK Research for the Private Label Manufacturers Association back in February, 80% say they see no improvement in the economy, and 40% say they think it's gotten worse. And they're even more likely these days to shy away from name brands in favor of private label. ...Read the whole story >>
Automotive
by Karl Greenberg "These kids are saying 'we are a generation of digital natives, we live in the digital space, we are data-obsessed,' which means when they go into showrooms they will have done their homework," says Mercedes-Benz's Steve Cannon. "So, with salespeople, there is a clear disconnect with us if a dealership sales guy doesn't know his stuff." ...Read the whole story >>
Food
by Karlene Lukovitz
Stressful times accentuate cravings for sweets, and these days, Americans are running the gamut when it comes to confections and desserts -- from nostalgic favorites to exotic, internationally inspired treats, according to a new Trend Mapping Report from the Center for Culinary Development (CCD) and Packaged Facts. ...Read the whole story >>
Sports
by Karl Greenberg
Brand Keys president Robert Passikoff says the Yankees do a good job with bonding with fans around merchandise, and not just because they have won championships. "They leverage everything they can and market the hell out of everything," he says. "You don't see a 'Seattle Mariner' TV network." ...Read the whole story >>
Airlines
by Fern Siegel
American Airlines has reached an $8 million, two-year agreement with New York to promote the city that never sleeps nationwide. American will serve as NYC & Company's exclusive carrier in an ad campaign that runs through 2012. ...Read the whole story >>
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