Wow, Thursday already....
Spirits
by Karlene Lukovitz The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effect. In one print ad, a "chic snow bunny" character in a pink ski vest holding a matching Effen cocktail declares: "Nothing warms me up like Effen by the fire." In another, a curvaceous flight attendant points out that "There's nothing more satisfying than Effen on a plane." ...Read the whole story >>
Financial Services
by Karl Greenberg
When the program began, it was available only as part of the Blue Sky travel rewards card; every other partner in the program is a travel or hospitality company. A spokesperson says Dunkin' Donuts is the first of new partners that will extend the theme beyond travel. "We are exploring other partners," she says. ...Read the whole story >>
Sports
by Karl Greenberg The new campaign with a new tag-line, "I'm in. We're in," launched Wednesday. Next up this week will be 11 parties, one in each of New York's five boroughs and three in Manhattan for runners who got the lottery nod and their friends. "The goal is to have marketing campaigns in each phase and get those campaigns monetized," says New York Road Runners' Ann Wells Crandall. ...Read the whole story >>
Beverages
by Aaron Baar
In addition to the television commercials, which will run on male-oriented programming and networks such as Comedy Central and FX, the brewer will be running radio, digital and out-of-home ads. Keystone Light will also add content to its Facebook page and the video Web site Funny or Die. ...Read the whole story >>
Automotive
by Tanya Irwin "Under new ownership for nearly three years now, the National brand is reclaiming its place as premiere service provider for the business renter," says Enterprise Holdings' Pat Farrell. "This campaign highlights several of our latest accomplishments and how the National brand is flourishing." ...Read the whole story >>
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