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Mobile
by Aaron Baar According to J.D. Power, a quarter of traditional handset owners say they frequently send and receive multimedia and picture messages on their phones, and smartphone owners are twice as likely to share such messages. In addition, 17% of smartphone owners with touchscreens say they frequently download and watch video on their devices. ...Read the whole story >>
Beverages
by Karl Greenberg
The integrated global campaign includes interactive videos where consumers get to shape the narrative of a series of community and amateur football matches filmed in different countries. The effort, via the agency SapientNitro, will launch in 20 markets including Europe, Latin America and the United States. ...Read the whole story >>
Retail
by Sarah Mahoney Besides showcasing imagery from the 1910s through today, it will also include a splashy showing of this year's new Heritage Collection. The event will also include a "Fit Clinic," offering expert advice on which suits work best for each body type, as well as a goody bag. ...Read the whole story >>
Beverages
by Karlene Lukovitz
In component of the campaign, which will benefit Los Angeles, San Diego and Orange County beaches (among the most-visited in the country), the regional Coca-Coca bottling unit will donate $1 toward clean-up efforts each time someone buys $10 worth of Coca-Cola products, including branded soft drinks, Vitaminwater, Fuze drinks and Dasani water. ...Read the whole story >>
Packaged Goods
by Karl Greenberg Pantene's reality TV-style campaign will center on a real person, chosen through an online contest, and appearing in national ads showing them trying the product for the first time. The effort, launching on May 25, will star a woman selected from the online casting call, using the product. ...Read the whole story >>
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