Sunday, April 04, 2010

10 Trends for 2010

Do you agree? 10 Key Online Marketing Trends for 2010 Online marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels, and the increased demand for financial accountability. This year is already shaping up to be an exciting one for online marketers. In a Unica survey of 155 marketers, ten key online marketing trends were reported.

#1) Marketing budgets and focus continue to swing online

#2) Marketers work harder to keep e-mail relevant

#3) Search continues as an online marketing mainstay, but complexity grows

#4) Marketers expand targeting and personalization on their websites

#5) Proliferation and adoption of other online channels persist

#6) Mobile continues its march toward greater significance

#7) Marketers continue to nurture social media

#8) Web analytics unifies online data across channels

#9) IT Bottlenecks drive adoption of on demand marketing solutions

#10) Online marketing data bridge the gap between analysis and action

(Source: Unica Corporation. The complete white paper is available here.)

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