Friday, April 09, 2010

Friday Night Marketing News from Mediapost

Hey... it's Friday.

Get offline and go hang with friends & family.

Like I am right now.

Or you can read this:

Retail
by Sarah Mahoney
Department stores had a banner month: Same-store sales at Macy's shot up 10.8%, with both Macy's and Bloomingdale's performing above corporate expectations, and JCPenney says its same-store sales rose 5.4%, led by children's clothing. But the real superstar was Kohl's, posting a 22.5% gain, with all regions and departments registering at least double-digit gains. ...Read the whole story >>
Food
by Karlene Lukovitz
In its latest food-related initiative, the Center for Science in the Public Interest is now urging the Food and Drug Administration and state attorneys general to "crack down" on "slack fill" in food packaging that does not conform to federal regulations. ...Read the whole story >>
Automotive
by Karl Greenberg
A new series, which still features Mike Rowe, star of cable show "Dirty Jobs," as host, pits Ford's heavy duty against competitors like the Dodge Ram HD and Chevrolet Silverado HD in towing fuel economy. A social media push includes chats hosted by Ford engineers on sites like www.thefordstory.com and www.ford-trucks.com. ...Read the whole story >>
Financial Services
by Tanya Irwin
Starting this week, each business and agency will begin monthly in-person consultation sessions. Each business owner's story, including branding tips and insights, will be shared on AmEx Open's small business networking Web site Open Forum at the conclusion of the makeover in August. ...Read the whole story >>
Beverages
by Karlene Lukovitz
A limited-edition line of hats was designed by Erica Domesek, founder of the designer do-it-yourself brand "PS-I Made This" and its eponymous Web site. Made from everyday household items such as sweatpants, zippers from sweatshirts, buttons and thread, the hats are meant to promote the recycling benefits of DIY fashion, as well as the PlantBottle. ...Read the whole story >>
Sports
by Karl Greenberg
"This represents a significant opportunity for advertisers to leverage the increase in ad attention with relevant ads, which don't have to be strictly for sports gear or sports-relevant products. [Uber fans] are interested in groceries/food/beverage, home goods, pet care supplies, clothing, books, music and electronics." ...Read the whole story >>
Technology
by Aaron Baar
In order to stand out and maintain popularity on the best-selling or most-downloaded lists, App developers will have to move to a free or advertiser-supported model, says ABI's Mark Beccue. "What I project is that free apps are going to dominate over time because of their potential use as a marketing application." ...Read the whole story >>

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