I find it surprising how many people don't do all of these:
Daily Sales Tip: Voice Mail Basics
A good voice mail must be prepared in advance, delivered with confidence, and take up no more than 45 seconds (30 seconds is best). Most decision-makers delete messages after 30 seconds. If your "call to action" comes after 30 seconds, chances are it's being missed completely.
Sadly, the majority of voice mails I listen to from reps calling our office and many of the recordings I monitor for my clients sound like they are being prepared the minute the voice mail picks up. Your client cannot be confident in you if your first words are "Ahhhh" or "Ughhh." If you are not prepared in advance, that's exactly what you will do.
A profitable voice mail has 4 components: your name; your company name; honest intrigue; and a call to action.
Source: Colleen Francis, president and founder of Engage Selling Solutions (www.engageselling.com)
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