You are in the People Business

not the sales business. Got this in my email last week from Craig Garber:

Hi Scott,

Today I want to talk about the cold hard truth why some
folks won't ever be able to connect (and sell) to anyone.

See, life's funny. Some days you'll just be cruising along
when all of a sudden, from out of nowhere, something
unexpected gets dumped into your lap that turns your world
upside down.

But let me tell you an odd quirk of nature about this.
Those folks who consistently handle stuff like this, are
actually the ones who are going to be able to sell more
effectively.

Sounds strange, but here's why: see, what's critical to your
ability to sell and to connect -- over and above everything
else -- is your ability to understand people.

Remember how I said the other day, that "hype" isn't the way
to connect?

Well, the way you do connect is by being sympathetic. By
having insight into what's disturbing your prospects and
what's going to make them feel better.

And reality is, when you've had a hard time of things
yourself... when you've had to make loads of adjustments to
just plain old living... that means by default you
personally have had a need for understanding and sympathy
yourself.

And if you've had this need yourself, if you have any kind
of common sense, that means you can also see that need in
others.

This is truly empowering and gives you the all the skills
you need to sell whatever the heck you want.

O.K.?

So remember, you never get hit by the bus you saw coming.
That's why you want to make sure you always look both ways
when you're crossing -- and when you're not.

Now go sell something, Craig

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