Clickables from Mediapost:
by Karlene Lukovitz Starbucks has launched an integrated marketing campaign to counter the coffee competition from McDonald's and Dunkin' Donuts and their claims that Starbucks' brews are overpriced. The multimillion-dollar campaign focuses on the quality and value of Starbucks coffee, the unique experience, and the values that have "built the brand from the beginning." ... Read the whole story > >
by Aaron Baar
Country Inns & Suites looks to appeal to the sensibility of women -- and some men -- to expand its budgetary brand appeal during these times of belt-tightening. A new national advertising campaign, with the tagline "I love this country," showcases the hotel chain's level of service and ability to cater to many different types. ... Read the whole story > >
Financial Services
by Tanya Irwin Purchase, N.Y.-based MasterCard Inc. said Friday that its first-quarter profit fell 18% from the year-ago period, but earnings still topped analysts' expectations. Despite some overall pessimism about the world economic climate, the company's CEO said marketing expenditures should head back up. "We would expect that ... we would see a significant growth in marketing spending moving through the rest of the year," said Robert Selander, MasterCard's president and CEO, during a conference call. ... Read the whole story > >
by Karl Greenberg
Bic Consumer Products' shaver division has signed up a major league sports sponsorship -- actually, a virtual major league sponsorship. Bic will back Major League Gaming, which is a video-game league company that hosts online games through its Web site and through live events. The deal puts Bic's Comfort 3 Advance shaver in MLG's programming and the MLG logo on packages of the Bic shavers nationwide starting this week. ... Read the whole story > >
Retail
by Tanya Irwin Los Angeles-based Teleflora is partnering with the HSN shopping channel to sell exclusive bouquets during three 30-minute floral tip/direct-response segments. The new product line debuts on Tuesday, May 5 and the initial focus will be on the next big flower holiday: Mother's Day on May 10. In addition to the HSN linkup, Teleflora also has brought back the TV campaign it debuted during the Super Bowl with a new execution: "Teleflora's Slacker Flowers." ... Read the whole story > >
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