What's up with Social Media Marketing?

For one thing, dollars spent is predicted to go up.

The reason is simple, Advertising & Marketing Money should go to where the people are.

Interactive Advertising Expected to Explode

While U.S. retailers' online sales rose 11 percent on average compared to the same period a year ago, Citi Investment Research projects that US retail e-commerce sales will grow 4.4 percent in 2009 to $141 billion -- and jump to 16.5 percent growth in 2010. Video advertising is predicted to generate $1 billion by 2011, and according to Forrester Research, overall Interactive advertising is heading for growth over the next seven years.

Market Vox says that Forrester predicts interactive online advertising, display, email, mobile, search, and social media, will experience a 17 percent compound annual growth rate, totaling almost $55 billion in spending over the next seven years.

Five key online advertising channels will see the following upswing:
* Social media -- 34 percent
* Mobile -- 27 percent
* Display -- 17 percent
* Search -- 15 percent
* Email -- 11 percent

(Source: Adotas, 04/28/09. The complete story can be found here.)

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