From Mediapost:
by Karl Greenberg The new ad campaign from Volkswagen of America includes three elements the U.S. sales arm of the German automaker hasn't yet tried. The company's new TV campaign that pairs its talking vintage VW Beetle, Max, with a newcomer -- a talking vintage VW van -- directs consumers not to the company's consumer Web site, but to Volkswagen's Facebook page, a first. ... Read the whole story > >
by Karl Greenberg
Piaggio Group Americas, Inc. is launching a new Web campaign for its Vespa scooter brand. The effort, which runs through June, comprises marketing elements on 120 music, electronics, art, conservation and auto-enthusiast sites. Part of Vespa's "Vespanomics" campaign, the ads use twin theme/tag-lines: "Turns on a Dime, Runs on a Nickel" and "Smart Looks, Smarter Purchase." ... Read the whole story > >
by Aaron Baar In the gamer world, video games tied-in to movies have a certain reputation, and it isn't good. Overcoming the hurdle of low expectations was a key strategic point for Activision when it came time to promote its latest movie tie-in game, "X-Men Origins: Wolverine." ... Read the whole story > >
by Sarah Mahoney
In an effort to convince recession-walloped women that they can afford to shop, TJX says it is launching its first-ever joint marketing effort for T.J. Maxx and Marshalls. The integrated campaign, in a mockumentary style, follows well-dressed women as they chase down overspending friends -- catching them in the act of paying full price. The ads, created by GSD&M, started running this week on network TV in major markets. ... Read the whole story > >
Research
by Tanya Irwin Sales of organic products grew during 2008, despite a weakening economy, according to the Organic Trade Association. The OTA's findings concur with a similar study by Cone Inc. earlier this year. Cone reported that 34% of U.S. consumers indicate they are more likely to buy environmentally responsible products. ... Read the whole story > >
by Karlene Lukovitz
Although hardly signaling a recovery, some of the most recent monthly indicators from the National Restaurant Association offer glimmers of improvement amid the discouraging trends of the past year and a half. ... Read the whole story > >
by David Goetzl
Lyris is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter. It also lets advertisers monitor various aspects of their interactive marketing campaigns. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment