A little later than usual as I was out of town the past 30 hours..
by Karl Greenberg Coca-Cola, Kia, T-Mobile and Haier America are backing the National Basketball Association's "NBA Nation" grassroots effort. The spring and summer program -- in its third year, with T-Mobile USA and Kia Motors as presenting sponsors -- centers on a mobile, 20,000 square-foot basketball playground holding co-branded consumer activities and competitions visiting eight markets. ... Read the whole story > >
by Aaron Baar
In a new advertising campaign, Consol Energy, a company that supplies coal and natural gas resources to pipelines, tries to make the case that the country cannot -- for the near future anyway -- survive on wind, solar or other alternative power alone. "We're making the point that we're essential to our way of life," says Thomas Hoffman, senior vice president of external affairs. ... Read the whole story > >
Brand Marketing
by Tanya Irwin A diverse set of marketers have signed on as participants in the Mofilm User-Generated Content "You to the Power of 12 - U12" competition. The brands are more than just sponsors. Contestants will be creating short films based on guidelines from each of the companies, which include Renaissance Hotels and Resorts, Visa, AT&T N.A., Best Buy, PepsiCo (Doritos), Hewlett Packard, Kodak, Renaissance Hotels and Resorts, Nokia, Philips, Telstra Australia, Unilever (Omo) and Vodafone. ... Read the whole story > >
by Karlene Lukovitz
Kraft reported profits up 10% for first-quarter 2009 to $660 million, for earnings per share of 45 cents, versus $559 million and a 39-cent EPS in last year's first quarter. The results exceeded analysts' projections by five cents. ... Read the whole story > >
by Sarah Mahoney A new survey shows that the tougher economy has online retailers sharpening up their marketing programs as never before, and that most believe this is an ideal time to steal customers from weakened competition. ... Read the whole story > >
by Karl Greenberg
The new line, starting Tuesday, includes lattes, cappuccinos and mochas. To launch the line, McDonald's is doing ads and giving consumers a chance to win a $50,000 Visa Gift card and other prizes through an online contest and sweepstakes at www.mcdonalds.com/mccafe. ... Read the whole story > >
by Sarah Mahoney
Avon Products says it has been hit hard by fluctuating world currencies, with revenue falling 13% to $2.2 billion. But in local currency, it's reporting a revenue gain of 3% -- and thanks to product launches at the lower end of the price spectrum, a 2% increase in overall beauty sales. ... Read the whole story > >
by Karl Greenberg
A new survey of teens commissioned by Seventeen magazine finds that fifty-three percent of respondents of the online survey, via Survey Monkey, a Web-based platform, said their parents give them spending money regularly, and 25% said the parents are giving them less money than last year. Seventy-five percent are getting more or the same amount as last year. And over half are working. ... Read the whole story > >
by Karlene Lukovitz
To celebrate its 25th anniversary, Papa John's has launched an ad campaign featuring real footage of founder John Schnatter delivering pizzas to real customers. ... Read the whole story > >
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