Clickables from Mediapost...
Automotive
by Karl Greenberg Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile Hub aligns with the campaign's positioning of the car as its own mobile hub. "It's a mobile destination for all things Cube. It really is part of our consumer insight that social media and mobile devices are a big part of [younger consumers'] culture." ... Read the whole story > >
Technology
by Aaron Baar
"We're seeing the impact of cost-reduction and increase in available content, as well as the penetration of high-definition televisions driving the increase," says Ross Rubin, director of industry analysis at NPD Group. "Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace." ... Read the whole story > >
Automotive
by Mark Green Ford is also working with an agency called House Party to organize 1,000 private house parties for the night of the finale. Local Ford dealers will loan new 2010 Ford Fusions to party hosts for the evening. ... Read the whole story > >
Research
by Karlene Lukovitz
Overall, about half of WOM is tied to marketing communications efforts, and more than 80% relates to the experiences that consumers have with brands, says Keller Fay COO Brad Fay. Whatever media or channels are used, "today, the test of effective marketing is whether it drives conversation," he says. ... Read the whole story > >
by David Goetzl The NHL has two people on its email team and an email list of some 1 million fans. Besides "Ticket on Sale" messages, it sends out 62 versions of weekly emails -- along with ones promoting the likes of NHL online programming under the e-commerce umbrella and tune-in messages for telecasts such as the Winter Classic on NBC. ... Read the whole story > >
by David Goetzl
Marketers place a lifetime value on customers with addresses on its email list based on their purchasing activity. But how do you place a similar value on a person active on a company's Facebook or MySpace page? With social networking booming, marketers are now in hot pursuit of the metric. ... Read the whole story > >
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