from my email to the Collective Wisdom blog to your eyeballs:
Electronics
by Aaron Baar The crux of the new program, announced Thursday, will be a renewed focus on bringing technology and healthcare together in a way that, according to the company, lowers cost, increases access and improves quality for people all over the world. General Electric has committed $6 billion to the effort. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The coupons were suggested by numerous Starbucks customers on its starbucksidea.com site, according to a spokesperson, who described the book as "a great way for us to reach existing customers and extend their Starbucks experience to grocery." ... Read the whole story > >
Automotive
by Karl Greenberg "Our goal was to have the content and the subject areas be front and center; with AOL Latino's help we found a nice balance where we could allow content to be central and have branding that is much more organic, part of the fabric of the site," says David Rodriguez, director of multicultural marketing at Ford. ... Read the whole story > >
Financial Services
by Tanya Irwin
"This is part of our overall new campaign strategy called Wingspan," says a spokesman. "Our brand ID is more than 93%, but the Wingspan campaign is designed to take the ID to the next level and help educate consumers about what it is Aflac does, because we believe that when people understand Aflac, they will know the value of Aflac." ... Read the whole story > >
Food
by Karlene Lukovitz "With competitors in the category stuck in sameness ... we needed to change the category conversation," says Chris Jacobs, SVP/executive creative director for Cramer-Krasselt/Milwaukee. "We did so by capturing the simple pleasures people savor and making it about their experience and emotional connection to this iconic brand." ... Read the whole story > >
Retail
by Sarah Mahoney
"One very good sign is that a number of stores, including Wal-Mart, are noting an increase in store traffic - people are shopping again," says Frank Badillo, senior economist for Retail Forward. "But whether this is pent-up demand, and they're just buying to replace things, or increased spending, it's hard to say." ... Read the whole story > >
Hospitality
by Karl Greenberg
"The reason we did it this way is that IHC ... is the largest hotel company in the world and most people don't know that," says the VP of corporate communications. "No one can measure up to what we can do because of richness of it, because of the offer itself that includes everything from Holiday Inn Express to InterContinental at the top of the scale." ... Read the whole story > >
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