Clickables from Mediapost:
Restaurants
by Karlene Lukovitz Among the offers being made by QSRs and fast-casuals, McDonald's will sell Big Macs and Quarter Pounders with cheese for a penny with the purchase of one at full price at some locations. In Baltimore, McD's are reportedly giving away small hot McCafés or medium iced coffees, and reps at post offices in the Baltimore, Arlington, Va., and Washington, D.C. areas to hand out McCafé customized postage stamps. ... Read the whole story > >
Automotive
by Karl Greenberg
The print publication is critical because, even though the general market has migrated to digital media for its auto shopping and classifieds, "a large percentage of the Hispanic demographic that speaks Spanish still prefers print," says AutoTrader Latino's Jose Ignacio Puente. "And while our Spanish product [once] competed with three or four other English publications, now that they don't exist, we are the only print magazine in the market that offers ads to dealers." ... Read the whole story > >
Beverages
by Karlene Lukovitz The campaign featuring Gomez, star of Disney's "Wizards of Waverly Place" series and a Dallas native -- plus Borden's iconic Elsie-the-cow character -- will include regional television and radio ads. It will also bring back the tagline: "If It's Borden, It's Got to Be Good." The company's site (www.borderonline.com) will offer sneak previews of the TV commercials and behind-the-scenes footage. ... Read the whole story > >
Retail
by Sarah Mahoney
Gen X and Boomers, on the other hand, are making more conscious changes. "Among Baby Boomers, there's more interest in giving up national brands for private labels," says Retail Forward's Mandy Putnam. Only 18% of 18- to 24-year-olds say they are purchasing more private or store brands, compared with nearly a third of shoppers age 45 or older. ... Read the whole story > >
Automotive
by Karl Greenberg The company's mantra this year vis à vis media strategy is "flexibility." "Where in recent years the holy grail has been efficiency, given market volatility in the past year the true holy grail is flexibility," says Gene Brown, VP of marketing and PR, "and we are viewing lot of media planning quarterly, not yearly. I expect the upfront to be soft, and other auto manufacturers are thinking in those terms." ... Read the whole story > >
Electronics
by Aaron Baar
Through the Business and Consumer Electronics Program, Pacific Gas and Electric and the Sacramento Municipal Utility District, retailers such as Best Buy, Sears Holdings Co., Wal-Mart and computer maker Lenovo will add tags and signage to the most energy-efficient and cost-saving electronic products in the stores. ... Read the whole story > >
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