Research Quickies

From my email this week...

Hispanic Internet Audience Reaches Record 20.3 Million

The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which also revealed that the Hispanic online demographic is expanding...

Apr 17-09: Online, Videogames, Hispanic, Online Networks, Measurement/Analytics, Behavioral Marketing, Demographics, Entertainment, Interactive

Four in Five Americans Attached to Old T-Shirt

Nearly 80% of Americans in all demographic groups say they feel a sense of attachment to at least one of their old t-shirts, and that shirt is most likely to be one that was acquired on vacation, according to research from BlueCotton and conducted by...

Apr 17-09: Youth, Traditional, Retail, Promotions, Elderly, Branding, Demographics, Behavioral Marketing

Magazine Ad Pages Plummet 26% in Q1

Advertising pages for consumer magazines totaled 37,196.43 in the first quarter of 2009, a decline of nearly 26% over the same period last year that was caused primarily by the faltering economy, according to the Publishers Information Bureau (PIB), writes MediaBuyerPlanner. PIB also reported that...

Apr 17-09: Sign of Doom, Traditional, Retail, Research, Packaged Goods, Financial, Magazines, Measurement/Analytics, Print

Affluent Survey Revised to Collect ‘Wealth’ of New Data

In response to major societal, demographic, and media consumption shifts among America’s affluent population, Ipsos Mendelsohn recently announced that it is giving its well-known Mendelsohn Affluent Survey one of the biggest overhauls in its 33-year-old life. As a result, the new 2009 study -...

Apr 17-09: Signs of What's to Come, Research, TV Network, Wealthy, Retail, Traditional, Planning, Packaged Goods, Behavioral Marketing, Interactive, Demographics, Integrated/Cross-Media/Convergence, Measurement/Analytics, Television

Nebraska Fiscally Happiest State; Oregon Saddest

Nebraska has captured the #1 spot on a list of America’s fiscally happiest states, based on several financial and economic indicators, according to MainStreet.com, which also reports that Oregon, which came in dead last at #51 is the least happy state. MainStreet.com’s “Happiness Index,” a...

Apr 16-09: Signs of What's to Come, Traditional, Sign of Doom, Research, Financial, Topics

America’s Best Small Cities for Startups

Small US cities that have a stable base of industry, a young and educated workforce, plentiful venture capital and a reasonable cost of living are the most conducive to startups, according to BusinessWeek and ZoomProspector, which recently collaborated to identify the best small city in...

Apr 16-09: Small Biz, Traditional, Research, Financial, Demographics, Topics

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