Goodies from Mediapost:
Retail
by Sarah Mahoney One study finds that among the growth spots are increasing demand for green improvements, upgrades to the nation's aging rental stock, and the expanding population of immigrant homeowners, whose home-improvement spending has been growing at about 13% a year since 2000, compared to 7% of native-born households. ... Read the whole story > >
Food
by Karlene Lukovitz
A TV commercial is running in 10 major Florida markets and is posted on the line's microsite. Print ads are in Florida and Georgia subscribers' copies of such magazines as Family Circle, Southern Living and Cooking Light as well as nationally in Vegetarian Times and Mother Earth News. Other efforts include full-page FSIs, interactive online advertising and event marketing. ... Read the whole story > >
Automotive
by Karl Greenberg As part of its plan to promote Fiesta, Ford tapped 100 social-media mavens with 1,000 or more fans on sites like Facebook, Twitter and YouTube to document their experiences with the car. They will drive the car for six months and, it is expected, generate a kind of social media avalanche about the vehicle. ... Read the whole story > >
Telecom
by Aaron Baar
The company will initially promote the service through its att.com Web site, primarily while promoting other products and services, according to a company representative. In-store materials and direct-to-consumer communications are slated for the weeks ahead, although she declined to offer specifics. The new FamilyMap service will be available via an additional subscriber charge of $9.99 for two phones and $14.99 for five. ... Read the whole story > >
Packaged Goods
by Karl Greenberg The TV spot for Refresh, which will run on prime time targeting 25- to-54-year-olds, has a couple visiting a home that smells of pets. Then the ad states that 64% of people don't notice odors in their own homes. And asks, "Are you one of them?" The first flight starts May 4 and runs through to Memorial Day. Tag: "Adds Beauty, Eliminates Household Odors." ... Read the whole story > >
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