Sunday, April 12, 2009

Fresh Ideas


Beekeeper holding a frame of bees on rooftop Rooftop beekeeping at Fortnum's
Food & beverage / Retail / Eco & sustainability

Fortnum & Mason is taking urban beekeeping to new heights: the
famous London retailer has placed four hives on the roof of its
181 Piccadilly store.

T-shirt and car emblazoned with the words "Earn here!" Linking advertisers to consumers selling ad space
Marketing & advertising

Everyday Models invites anyone to get paid to rent out aspects of
their daily life to advertisers: whether it's their clothes, car, house
or online profile.

Free cup featuring Dell ad Free paper cups for office coffee drinkers
Marketing & advertising

If free, ad-sponsored notebooks are an effective way to get a message
in front of college students' eyes, what would be the closest equivalent
for office workers? The ubiquitous coffee cup.

Smiling friends in promo for IHG InterContinental gets staff to share mates' rates
Travel & tourism / Marketing & advertising

InterContinental Hotels Group's new ‘Friends and Family’ program
turns 330,000 staff members into customers, advocates and media

Two Smart cars parked in a garage Half-price parking for half-sized cars

The Smart fortwo is small enough to fit two vehicles into a single
parking space. So why should Smart car owners have to pay full price
for a half-used spot?

Scar on skin, with matching pendant Ultra-personal jewelry replicates a wearer's scar
Fashion & beauty

It's My Scar is offering a new kind of skin-based memento:
one-of-a-kind jewelry that replicates scars acquired in accidents
and surgeries.

Hollrr's logo Consumers get paid for promoting products they love
Marketing & advertising

Hollrr aims to help small companies launch new products. Toward
that end, it enables consumers to help spread the word about the
ones they think deserve to succeed.

Ride attendant on a Wi-Drive bus Eco-bus offers luxury commute
Transportation / Eco & sustainability

Targeting professionals who wouldn't normally consider public
transportation, Wi-Drive aims to emulate the comfort of a limousine
or company shuttle.

Lecturer lecturing Free video lectures by top scholars
Education / Media & publishing

Video instruction is something we've recently seen applied to music,
golf and cricket. Now, through Academic Earth, it's being brought to
virtually every scholarly topic under the sun.

Black and white image of No Doubt performing No Doubt's premium concert tickets come with free love
Entertainment / Media & publishing

No Doubt is giving away a free download of its entire digital audio
catalogue to those who buy top-tier tickets to one of the concerts in its
2009 summer tour.

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