The Unexpected

From my email:

Surprise the Customer

This is something to add to your customer appreciation strategy.
Surprise the customer. Make them say "Wow!"

This can be as easy as sending a birthday card or a holiday gift.
Maybe you just pick up the phone and unexpectedly "check in" with
your customer. You might send a surprise gift - nothing
extravagant. Just a small "something" to show you are thinking
of the customer. A very powerful idea is to send a card for
something personal. For example your customer may tell you that
he/she has a big anniversary coming up or their son or daughter
is due to graduate. Sending a card for those types of event
shows how well you listen. I can assure you they will be
surprised.

One of my favorite things is to find an article in a magazine or
newspaper, tear it out and send it to the customer with a note
saying you thought of him/her when you saw this.

The bottom line is that customers like to be remembered and
appreciated.

Copyright © 2009- Shep Hyken, Shepard Presentations

Shep Hyken, CSP is a professional speaker and author who works
with organizations who want to build loyal relationships with
their customers and employees. For more information on Shep's
speaking programs, books and tapes contact (314)692-2200 or
shep@hyken.com. (www.hyken.com)

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