Clickables from Mediapost:
Automotive
by Karl Greenberg Ford's new effort is a lot thriftier, with print and PR elements centered on a Web promotion that gives a select few consumers the chance to live out their Mustang-enabled fantasies. The campaign, called "10 Unleashed," drives consumers to www.the2010mustang.com, where they have until Aug. 15 to submit a brief essay about their ideal Mustang experience. ... Read the whole story > >
Food
by Karlene Lukovitz
Campbell is extending its existing sustainability program to include, for the first time, the general public. Coca-Cola is shifting away from giveaways and sweeps in favor of cause marketing, and many similar efforts are to come, Terence Fitch, VP and GM for the regional Coke bottling company, tells the San Diego Union-Tribune. ... Read the whole story > >
Financial Services
by Karl Greenberg The company auditioned over 100 employees, and did video interviews of 20, with six, initially, featured in the campaign. "We are packaging longer-form stories on our web site," says Nationwide's Steve Schreibman. "We are being gutsy, putting stuff out there that many companies have been very hesitant to do: it's about transparency and engendering more trust." ... Read the whole story > >
Strategy
by Nina M. Lentini
More than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years, according to a survey conducted by the American Marketing Association and Fleishman-Hillard. In addition, half of those surveyed believe that economic realities will encourage the adoption of such practices. ... Read the whole story > >
Telecom
by Aaron Baar A company rep did not know how, or if, Verizon plans to promote national coverage of the network. As of now, Verizon has no plans to promote other regional sports networks to its national slate of programming, though the spokesperson says the company is "always looking at new ways to deliver the best in sports programming to our subscribers." ... Read the whole story > >
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