Ford, Food & other stuff:
Automotive
by Karl Greenberg Ford is hoping consumers, particularly small-business owners, will climb over each other for one, as there hasn't been anything like it since Chevrolet discontinued the Astro (and GMC Safari) four years ago. Since then, caterers, plumbers, cable guys, florists, you name it, have had to make do either with big white boxes like Ford's own Econoline and vehicles like the Dodge Sprinter. ... Read the whole story > >
Food
by Karlene Lukovitz
The factors driving frozen F&B sales are no mystery. Part of the equation is a moderate increase in at-home meal preparation and consumption: NPD Group's CREST/National Eating Trends data show consumers preparing/eating 871 meals at home on average last year, versus 868 in 2007. Convenience continues to be the bigger driver. Americans spend 30 minutes or fewer cooking dinner, according to NPD. ... Read the whole story > >
Spirits
by Karl Greenberg "Everything that worked for us in 2008 we are keeping; the use of [colloquial] language, the power, the balance of emotion and a little humor as well," says Carlos Boughton, brand director. "But we have made the vignettes more dynamic and engaging, and we changed the music, and it all helped in making it better." ... Read the whole story > >
Retail
by Sarah Mahoney
Using extensive audits, the study will also get at the issues of execution, which have typically frustrated marketers. "Our clients have always told us they believe that only about 40% of their in-store events come off as planned," says Caroline Cotten-Nakken, president and CEO of Mass Connection, a marketing company that specializes in in-store sampling and other events. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment