The purpose of this spot on the internet is to share wisdom from various sources focused on Marketing, Advertising, Sales and related topics.
At our monthly Advertising Federation lunch today we had an amazing presentation. It was amazing because I had low expectations based on the way it was marketed. (And I'm involved as the V-P of Communication!)
We have a V-P of Programs who sets up the event, I get the P.R. materials from the speakers and send it to a graphic designer who creates the direct mail piece which is then adapted for the website and email blasts. (Starting in July, I'll take on a different role on the Board and leave the communications to a different V-P.)
Seth Godin wrote about presentations today:
The hierarchy of presentations
A presentation is a precious opportunity. It's a powerful arrangement... one speaker, an attentive audience, all in their seats, all paying attention (at least at first). Don't waste it.
The purpose of a presentation is to change minds. That's the only reason I can think of to spend the time and resources. If your goal isn't to change minds, perhaps you should consider a different approach.
- The best presentation is no presentation at all. If you can get by with a memo, send a memo. I can read it faster than you can present it and we'll both enjoy it more.
- The second best presentation is one on one. No slides, no microphone. You look me in the eye and change my mind.
- Third best? Live and fully interactive.
- Powerpoint or Keynote, but with no bullets, just emotional pictures and stories.
- And last best... well, if you really think you can change my mind by using tons of bullets and a droning presentation, I'm skeptical.
A presentation isn't an obligation, it's a privilege.
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