Wednesday, March 04, 2009

Wednesday Night Marketing News

Look, Target is building new stores!

by Karl Greenberg
Although advertising for the new vehicle begins on Monday, the company has been running a spot, "Love Hurts," that shows historical test-crash footage of Volvos of yore being rammed into barriers, flipped and slammed into from the side set to the "1812 Overture." The ad, which finishes with footage of peoples' reactions to the City Safety feature, taken from the tour, ends with the tag, "The Volvo that can stop itself. Finally." ... Read the whole story > >
by Les Luchter
Web sites like WebMD placed second on the list of how consumers prefer to learn about pharmaceutical products, cited by 54% of respondents, and opt-in emails from brands or manufacturers placed fourth (38%), Epsilon reports. Just 30% of respondents preferred offline advertising and marketing, good for fifth place. Yet, far ahead of the pack was "in-person conversation with a doctor." ... Read the whole story > >
by Sarah Mahoney
While the NRF is urging its members' stores to time sales and special promotions aimed at refund shoppers a little earlier to take advantage of the shift, the poll suggests that few consumers plan to go shopping with those refund checks. About 48% of those in the survey plan to pay down debt, compared to 47% last year and 43% in 2007. ... Read the whole story > >
by Karl Greenberg
Kia this month launches its newest car, the Soul compact car, with an integrated campaign comprising TV, print, outdoor and Web advertising that begins late this month. The effort, via L.A.-based independent David & Goliath, promotes the car as the flagship for a new design direction to be evinced in several new vehicles rolling out in the next two years, including the Kia Forte, coming later this year. ... Read the whole story > >
by Karlene Lukovitz
Baby boomers fall into three basic attitudinal camps, according to Focalyst, a Millward Brown specialty division: yesterday, today and tomorrow. Marketing effectively to them now requires understanding how distinct segments have been affected by the drop in retirement fund and housing values and other economic fallout, and what messages resonate with each. ... Read the whole story > >
by Laurie Sullivan
Brand Keys President Robert Passikoff said the fiasco on Twitter demonstrates the power of consumers. "If we had any doubt that the consumer is in control, this is the perfect case study that proves it," he said. "It's also additional proof that brands need a resonating authenticity among the community they want to serve." ... Read the whole story > >

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