From the fingers of Mediapost writers to you:
Strategy
by Karlene Lukovitz Skittles has essentially turned its site into "a massive social media experiment," notes Chris Lake, editor in chief of eConsultancy. "It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks ... it appears to be an extension of the old adage about there being no such thing as bad PR," he observed. "Everybody is talking about it." ... Read the whole story > >
Financial Services
by Aaron Baar
Discover Card, which usually has the lowest buzz scores of the four major credit card companies, started to make some positive gains toward the middle of February, and ended the period with a higher buzz score than AmEx. YouGovPolimetrix says it may be due to a new TV spot for Discover's Spend Analyzer tool. ... Read the whole story > >
Retail
by Sarah Mahoney Drug promotions have become more important to supermarkets, as they struggle to find new ways to compete with supercenters. Wegmans, for example, says that, in addition to its free antibiotics, it will now expand its $4 one-month prescriptions (and $10 for 90 days) to the 390 most common generic drugs, including ibuprofen, metformin and lovastatin. ... Read the whole story > >
Research
by Karl Greenberg
Even a commodity like home heating oil is subject to the influence of value. "It's a commodity, but if the guy who is offering you a low or no-cost service contract and is willing to come out to fix the heater, versus someone who will sell you heating oil for 50 cents less, price isn't the issue, it's value," says Brand Keys' Robert Passikoff, speaking about the results of the 2009 Customer Loyalty Index. ... Read the whole story > >
Automotive
by Karl Greenberg Karen Wildman, Shell U.S. brand and communications manager, says Shell had mulled euphemisms for the fuels, but settled on "Nitrogen Enriched" because it was clear, and focus groups preferred the straightforward language rather than terms that were perceived as more "gimmicky." ... Read the whole story > >
Telecom
by Mark Walsh
While the iPhone has been the catalyst for expanding the appeal of smartphones to date, In-Stat expects that phones powered by open mobile operating systems -- including Google's Android platform -- will overtake the popular Apple device in the coming years. So if only 9.1 million Linux-based phones were sold last year compared to 16.2 million iPhones, the ratio will be reversed by 2013 when the former sells 68.1 million units worldwide to the iPhone's 33.4 million. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment