Oh, no.. Snuggies made their way to the top of the news:
RETAIL
by Aaron BaarJust as the Snuggie owes a great deal of its success to the recession--cheap ad prices enable prime-time ad buys, and its marketing message plays on consumers trying to save costs on heating--the retrenchment of marketers has led to a dearth of coverage in newspapers' business sections and in trade publications, leaving the Snuggie one of only a few bright spots out there. ... Read the whole story > >
RESTAURANTS
by Karl Greenberg
Arby's is launching new sandwiches to appeal to those who are looking around for a burger-esque experience without the fried, greasy beef between the bread. The new "Roastburger" sandwiches aren't burgers, per se, but sandwiches comprising thin-sliced roast beef. The company is making them in three varieties and backing the new lineup with an ad campaign. ... Read the whole story > >
RETAIL
by Sarah MahoneyWhile most of America is shopping less these days, a new study finds that there's no sign of a slowdown among mall-loving teens. It finds they're still spending plenty of time sashaying through their favorite stores. And teens say they were spending about $150 per month on their mall sojourns, with about half the cash coming from their own earnings, and the other half from the Bank of Mom and Dad. ... Read the whole story > >
AUTOMOTIVE
by Karl Greenberg
"Everyone wants to think maybe we are up-trending, but there are too many extenuating circumstances for comparing month-over-month," says Car Concepts' Todd Turner. "It's irrelevant because one month can have different weather conditions, different floor traffic, etc. Especially this year, with the election, a complete change in government--there are huge changes." ... Read the whole story > >
RESTAURANTS
by Karlene LukovitzThe offer for a free small sub--driven by open registration for an online coupon, promotional emails to customers and heavy viral action--certainly succeeded at generating response. The question now is whether the promotion could turn out to be a lesson in having all of your ducks in a row before unleashing a free offer in the social media arena. ...Read the whole story > >
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