A few days ago I found this on the Labov & Beyond Idea Factory Blog. It goes along with a comment I received from a new client recently who told me she didn't want my business card because it had too much info on it.
3 Reasons a non-traditional business card works
I was handed an interesting business card yesterday.
The person has a social networking site and wants to drive traffic to his site, so his business card has his web site address and tells people don’t call, they can find him there. However, only registered users can get to members’ personal information.
This is great for three reasons. First, he was handing out his contact information to people who showed interest in his site, but they were calling him and sending him emails instead of going to his site, and then promising to check out the web site when they had a chance. So, he was able to channel people directly to the site to reach him so they could: see the site, register, and contact him.
Second, it saves people a step. They just go to the site, register for free, and then contact the web master or anyone else on the site.
Third, it’s funny to be handed a card without the standard contact information with a note to not call. A lot of people try to come up with clever ways for their business cards to be noticed such as with odd shapes, larger sizes, crazy pictures, but this was unique and memorable, and still can be kept with other cards at no inconvenience. It also supports his web site’s irreverent brand personality and networking platform.
So, are you going to clean up your card?
See, this follows the basic principle of advertising that you stick to one and only one "call to action" in your ad. And if you consider your card as an ad, this all makes perfect sense.
If you follow the advice of only giving your website, you MUST have a way for people to contact you that is EASY for them to find.
I think it's time for me to clean up a few things, how about you? Sphere: Related Content
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