As this hits the internet, I'm enjoying a wonderful dinner with my wife at Triangle Park in Fort Wayne Indiana. More updates Saturday & Sunday are in the can. This is from Mediapost:
Retail
by Sarah Mahoney
Wal-Mart Stores was the clear winner, with its comparable-store sales at Walmart jumping 5%, excluding fuel sales, beating its own expectation; grocery, health and wellness, and entertainment were its strongest categories. "We believe falling gas prices significantly boosted household disposable income in February and therefore allowed for both more trips and more spending towards discretionary categories," the company says. ... Read the whole story > >
Food
by Karlene Lukovitz
"Brands can leverage this to establish an 'ownable pedigree' that provides a point of differentiation from their competition," Kime points out. Approaches to "transparent provenance" include emphasizing purity, wholesomeness, cultural authenticity, trustworthy local or global sourcing, artisan skill and in some cases a family's or individual's intimate involvement in a brand's reputation and quality standards. ... Read the whole story > >
Beverages
by Karl Greenberg "This is the biggest thing we have done on the brand since inception," says Bryan Mazur, VP of marketing for Snapple. "Basically, it recognizes the fact that over the years, while consumers have enjoyed Snapple's quirky personality, they did not realize that we are all natural and made of the best." Snapple will back a reformulation rollout with its heaviest media buy yet starting in May and running through the summer with national and local network and cable, online media and major sampling programs. ... Read the whole story > >
Strategy
by Karl Greenberg
If amorphous exercises in brand-building are less important, goal-based advertising is more. "Define the goal, and the economic impact and let your advertising follow. Given current circumstances, goal-based ads will become much more commonplace. In the very short term, there will more of a pure, honest up-front value proposition in all the advertising we do." Max Kalehoff spoke this week at the Brite conference on digital media. ... Read the whole story > >
Retail
by Aaron Baar
"We help you grow the love and help decrease the hate," says Norma Delaney, global advertising manager for New Balance. "Total Fit is about a philosophy. There are all different considerations in building footwear to make them appropriate for the consumer. It would be simple to say it's about the size or the cushioning technology. But there are more elements to that." The platform will launch along with a new global advertising effort from Omnicom's BBDO New York. ... Read the whole story > >
Health and Beauty Aids
by Les Luchter
Faced with scrutiny from Congress and criticism from consumer groups, the Advanced Medical Technology Association (AdvaMed) on Thursday issued voluntary consumer advertising guidelines for its 400 members, who sell products ranging from hearing aids and pacemakers to artificial limbs, hip replacements and other implants. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment